The Social Media for Utilities Conference is an event that brings together professionals from electric, gas, and water utilities to discuss and explore the latest trends, best practices, and innovations in social media marketing. The conference will take place on May 8-9, 2023, at the luxurious B Ocean Hotel in Fort Lauderdale, Florida.

The two-day event will feature keynote speeches, interactive panel discussions, and networking opportunities aimed at helping utility companies leverage social media to improve their customer service, engage with customers, and increase brand awareness. Attendees will have the chance to learn from industry experts, share their experiences, and connect with like-minded professionals.

The conference will cover a broad range of topics, including social media strategy development, content creation and curation, social media analytics, crisis management, and customer engagement. Speakers will also discuss the latest social media trends and emerging platforms, and how utility companies can incorporate them into their marketing plans.

In addition to informative sessions, the conference will offer opportunities for attendees to network with their peers, connect with vendors and service providers, and explore the latest technologies and tools in the industry. Attendees will have the opportunity to meet with industry-leading vendors and service providers, and learn about the latest products and services that can help them improve their social media marketing efforts.

Overall, the Social Media for Utilities Conference is a must-attend event for anyone working in the utilities industry who wants to stay up-to-date with the latest trends, best practices, and innovations in social media marketing.

Topics Include:

• Engage customers where they are - Which Social Channels Should Your Utility Use?

• Best Practices in Outage Communications - Using Social Media to Communicate and Engage

• Social Customer Service - How to Integrate Social Media into Your Existing Customer Service Structure

• Understanding Cyber Security Threats in Social Media Channels to Minimize Risk to your Utility